Galloping traditions at the heart of Arandas

Growing up in Arandas, a small city in Los Altos of Jalisco, José Manuel Vivanco Hernández learned from an early age to honor the culture of his land and the traditions of his ancestors. With several generations of agave growers in his bloodline, his grandfather, Feliciano Vivanco, founded Casa Tequilera Viva México, a brand recognized for its handmade, fine tequila. However, Jose Manuel's interests extended well beyond the distillery into the adjacent ranch.