
We developed our services model by listening to more than 25 distilleries and countless bartenders, retailers, and consumers to help close the gap between supply and demand for higher-quality tequila.
Our Services
-
Import and Distribution
Through our sister company, Hidden Gem Imports LLC, we specialize in importing premium agave spirits from Mexico and other distinguished regions around the world. Our comprehensive approach to the importation process ensures that our products are not only sourced with the highest quality but are also distributed efficiently across various markets.
๐น Sourcing and Importation: We work directly with trusted producers to source the finest agave spirits, ensuring that each product meets our high standards for quality, authenticity, and craftsmanship.
๐น Distribution Network: With our well-established network of distributors, we are able to place our premium products in over 25 states across the U.S., covering both major metropolitan areas and more niche, high-demand regions.
๐น Online Availability: Our strategic partnerships also allow us to offer our products through online channels, making them accessible in 39 states, providing customers across the nation with the opportunity to enjoy our spirits.
๐น Logistics and Compliance: We handle all aspects of logistics, from importing the spirits to managing the regulatory compliance and shipping processes, ensuring that each product reaches its destination efficiently and safely.
๐น Market Expansion and Growth: Our deep understanding of market dynamics helps us identify opportunities for expansion, and we actively work to introduce our premium agave spirits into new states and regions.
-
Brand Management
We specialize in managing all commercial aspects for brands in the United States, providing comprehensive support to ensure successful market entry and growth. Our services include:
๐น Brand Representation: Elevating your brandโs presence and positioning in the U.S. market.
๐น Commercial Strategy: Crafting and executing tailored go-to-market strategies.
๐น Importer & Distributor Selection & Management: Identifying the right partners and overseeing seamless distribution.
๐น Plan Implementation: Turning strategic visions into actionable, results-driven initiatives.
๐น KPIs Accountability & Reporting: Tracking performance metrics to optimize success and ensure transparency.
With our expertise and industry connections, we help brands navigate the complexities of the U.S. market and achieve long-term success.
-
Brand Development
Comprehensive Consulting Services for Brand Development, Positioning, and Commercialization
We provide expert consulting services to help brands successfully develop, position, and commercialize their products in the U.S. market and beyond. From initial concept to final execution, we work closely with brands to ensure every step of the process is strategically planned and executed for long-term success.
๐น Distillery Selection
Choosing the right distillery is crucial to creating a high-quality, marketable product. We leverage our extensive network of trusted distilleries to help brands identify the best production partners based on factors such as:
- Production capacity and scalability
- Quality control standards
- Agave sourcing and sustainability practices
- Regulatory compliance and certifications
- Pricing structures and contract negotiation
By selecting the ideal distillery, we ensure that brands receive the best possible foundation for their products, maintaining both consistency and excellence in production.
๐น Juice Profile Development
The flavor profile of a spirit is a key factor in its market success. We guide brands through the process of developing unique, high-quality juice profiles that align with their target audience and positioning. Our services include:
- Flavor profiling and benchmarking against market trends
- Custom recipe formulation and distillation process optimization
- Ingredient sourcing and quality control
- Sensory testing and refinement based on consumer insights
With our expertise, brands can craft distinctive spirits that stand out in the competitive marketplace while maintaining authenticity and quality.
Supplier Management
Managing suppliers effectively is essential for ensuring product consistency, cost efficiency, and supply chain reliability. We assist brands in:
- Identifying and vetting reliable suppliers for raw materials, packaging, and bottling
- Negotiating supplier contracts to optimize costs and terms
- Overseeing production timelines to prevent supply chain disruptions
- Ensuring quality control measures are in place at every stage
By streamlining supplier relationships, we help brands minimize risks and maintain smooth operations.
๐น Compliance & Regulatory Support
Navigating the regulatory landscape of the spirits industry is complex, and non-compliance can lead to costly setbacks. Our team provides comprehensive compliance services, including:
- TTB (Alcohol and Tobacco Tax and Trade Bureau) approvals for formulas and labels
- State and federal licensing and permits
- Labeling and packaging compliance to meet legal requirements
- Import and export regulations for international brands entering the U.S. market
We ensure that brands meet all legal requirements, allowing them to focus on growth without regulatory hurdles.
๐น Product Testing & Quality Assurance
Maintaining consistent quality is key to brand reputation and customer loyalty. We provide thorough testing and quality assurance services to ensure that products meet the highest industry standards. Our services include:
- Laboratory testing for purity, consistency, and safety
- Batch testing to verify flavor and alcohol content compliance
- Shelf-life and stability testing
- Sensory panel evaluations to ensure market readiness
By implementing rigorous testing and quality control measures, we help brands deliver exceptional products that meet consumer expectations and regulatory requirements.
-
Brand Ambassadors
Our Market Expansion & Sales Growth Program is designed to enhance your brandโs presence and accelerate sales through a hands-on, localized approach. With a dedicated team focused on strategic account management, brand advocacy, and performance tracking, we help brands strengthen relationships, increase visibility, and drive sustainable growth in key markets.
How We Help Your Brand Succeed:
๐น Relationship Building with Key Accounts
We establish and maintain strong relationships with on-premise (bars, restaurants) and off-premise (retail, liquor stores) accounts, ensuring your brand gets the attention it deserves. Our team actively engages with decision-makers, staff, and key influencers to maximize product placement and sales potential.
๐น Sell-In & Product Distribution Management
Expanding distribution is key to success. We work directly with assigned accounts to ensure your product is stocked, properly positioned, and actively sold in target locations, increasing overall market penetration.
๐น Staff Training & Brand Education
A knowledgeable team translates to higher sales. We provide comprehensive training for on- and off-premise account staff, ensuring they understand your product, can confidently recommend it, and are motivated to sell it.
- Tasting sessions to familiarize staff with product flavors
- Educational workshops to enhance brand advocacy
- Custom training materials to support ongoing learning
๐น Merchandising & Point-of-Sale (POS) Execution
Brand visibility directly influences purchasing decisions. We equip assigned accounts with branded POS materials, displays, and signage to enhance consumer engagement and drive sales.
- Strategic placement of promotional materials
- In-store and on-premise brand merchandising
- Regular audits to refresh and optimize displays
๐น Drink Menu Features & On-Premise Activations
We work to secure featured placements on drink menus at key on-premise accounts, ensuring your brand is showcased in cocktails and special offerings that encourage consumer trial.
- Collaborate with beverage directors to create signature serves
- Engage bartenders and staff to promote your product
- Drive menu visibility to increase brand exposure
๐น Off-Premise Product Displays & Promotions
At retail locations, product placement and branding are critical for sales. We help secure premium product displays at off-premise accounts, ensuring your brand stands out in high-traffic areas.
- Eye-catching branded displays in liquor stores and supermarkets
- End caps, shelf talkers, and promotional setups
- Strategic product positioning to optimize visibility
๐น Leveraging Local PR & Brand Awareness
We capitalize on local PR opportunities to amplify brand presence, from influencer partnerships to community events, ensuring your brand is top-of-mind for consumers.
- Local media exposure and strategic press initiatives
- Brand activations at key events and sponsorships
- Social media engagement and outreach
๐น Performance Tracking & KPI Reporting
To measure success and optimize strategies, we track, analyze, and report on key performance indicators (KPIs) weekly and monthly. This ensures continuous improvement and a clear path to growth.
- Sales performance tracking across all accounts
- Consumer engagement and brand visibility analysis
- Actionable insights for ongoing strategy refinement
๐น Distributor Collaboration & Sales Support
Strong distributor relationships are essential for market expansion. We work closely with distributors to educate, motivate, and align efforts for maximum impact.
- Distributor sales team training on brand positioning and key selling points
- Joint promotional campaigns to boost sales momentum
- Ongoing support to strengthen distributor partnerships