Criteria 4: Low brand awareness in the United States
We are on a treasure hunt journey and want to bring tequila lovers access to hidden gems.
Some of the products we have curated might have been in the United States for a while, but with very limited distribution, mainly available in one geographic area or retail channel.
While brand awareness for some of the products may be high in California, our mission is to make these products discoverable for consumers in all states.